Feeling Overwhelmed with the Idea of Selling Your Property?

Life changes can be stressful. We handle the complexities, ensuring you the most elegant transition possible.

Thinking of Selling Your Home?

Why Work with Us?

As business owners, our own sense of pride, reputation, and ethics come before anything. As such we choose to be personally “hands-on” with you as our client/partner 100% of the time. We have a highly vetted team of professionals that work behind the scenes, but you have us face-to-face with you throughout every detail of the selling process.

  • In-depth market analysis
  • Staging consultation
  • Photography, video, 3D tour
  • Brochure and feature sheet
  • Custom marketing plan
  • Personal showings
  • Follow-up system
  • Negotiate/execute contract
  • Manage contract to closing
  • Attend final walk-through
  • Attend closing
  • Create/share calendar of critical dates
  • Escrow deposit reminders/follow-up
  • Schedule/attend/review inspections
  • Optain applicable HOA documents
  • Schedule survey
  • Schedule appraisal
  • Supervise repairs
  • Get insurance quotes
  • Loan commitment reminder/follow-up
  • Title commitment reminder/follow-up
  • Review draft of settlement statement
  • Setup/cancel utilities reminder


What Makes Us Exceptional?

Market Knowledge

Having grown up and raised our own family here, we are experts with in-depth, encyclopedic market knowledge of Sarasota.
We will:

  • Educate you about the most current comparables in your neighborhood and advise a listing price.
  • Keep you informed of up-to-the minute changes in your local market activity, trends and nuances that may affect your property value.
  • Analyze your potential competition.

Home Preparation

Whether you are in residence or an absentee owner, we lead the process of preparing your home for sale.
We will:

  • Make recommendations of the most essential updates and repairs that will maximize your home’s value.
  • Obtain estimates from trusted, vetted vendors in our network. (including staging if we deem beneficial)
  • Coordinate and manage all vendors.

State-of-the Art Marketing

We combine the best practices of both the traditional and the most leading-edge hi-tech marketing.
We will:

  • Provide professional quality photography and videography that showcase the lifestyle and best assets of your home.
  • Create custom web page for your property to then leverage state-of-the-art social media marketing to reach buyers directly.
  • Design campaigns that focus on your property’s strongest attributes tailored to Realtors.
  • Showcase your property around the world in over 60 websites that are local to the population and in their native language.
  • Using highly tested techniques, optimize the rankings of your property on consumer-facing domestic sites such as Zillow and Realtor.com.

Skilled Negotiation and Advocacy

Negotiation skills and understanding of real estate law are key attributes you need in a Realtor. We have hands-on training from Duke’s MBA program, and over 20 years of knowledge and local experience.
We will:

  • Advocate for and protect your interests as we represent you to other agents and prospective buyers.
  • Inform you about different negotiation tactics and styles to optimize the most positive outcome.
  • Ensure to negotiate the most attractive contract terms based on your goals and timing.

What to Expect?

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Initial Phone Call

In order to make your marketing consultation as valuable and efficient as possible for you, we suggest scheduling a complimentary 15 minute phone consultation. During this call, Lee will briefly understand your thoughts, plans, and expectations, and get a sense for the current condition and layout of your home. He will also answer any other questions or concerns you may have about the sales and marketing process. This will help us best prepare for our in depth marketing consultation at your home.

Marketing Consultation Icon

Marketing Consultation

Our marketing consultation is designed to be as comprehensive and educational as possible. We will answer all of your questions and determine if we are the right fit for you. This initial meeting time can range from 30-60 minutes.

During the meeting, the following topics will be discussed:

  1. The ideal timing for your sale.
  2. Recommended improvements and the home preparation process.
  3. Our in-depth marketing strategy.
  4. Strategies for successful negotiation.
  5. Review of the Seller’s Disclosure document (as required by Florida law) and Exclusive Listing Agreement.
Schedule a Consultation with Lee

Preparing/Staging Your Property

The goal is to make your property easy to buy. We provide our clients with a custom staging strategy and support, but here are some guidelines to help you prepare to optimize the look and feel of your listing.

Exterior:

  • Freshen up landscaping
  • Remove trash, branches, leaves, etc.
  • Remove dead plants, trees, etc.
  • Sweep outdoor space and walkways
  • Remove visible foliage from roof and gutters
  • Add potted plants to outdoor space
  • Spread fresh mulch
  • Remove debris, hose and toys from pool
  • Stow outdoor trash and recycling bins
  • Stow or wind up garden hoses and caddy
  • Stow outdoor tools, equipment, etc.
  • Stow toys, bikes, etc.
  • Stow BBQ and accessories OR clean BBQ
  • Wash windows and glass doors
  • Clean outdoor furniture
  • Place pillows, umbrellas, etc. on outdoor furniture
  • Straighten outdoor furniture

Interior:

  • Replace non working bulbs
  • Clear all counter tops and remove clutter
  • Depersonalize home with photos, names, etc.
  • Clean mirrors and windows
  • Vacuum carpets and polish floors
  • Empty wastebaskets
  • Stow pet dishes, toys, beds, etc.
  • Turn off televisions and computers and dust screens
  • Display attractive books, magazines, etc.
  • Stow remote controls and chargers
  • Straighten furniture
  • Hide electrical cords and cables
  • Stow children’s toys and video games
  • Add flowers/plants where appropriate

Bedroom:

  • Store clothing, shoes
  • Remove items underneath the bed
  • Remove all clutter
  • Tidy master closets
  • Declutter and depersonalize bedside tables
  • Remove laundry and stow hampers

Bathrooms:

  • Remove countertop items
  • Remove bath and shower items
  • Stow toilet brushes, plungers, and waste baskets
  • Hang fresh towels
  • Place neutral soaps and candles

Kitchen:

  • Clear counters of clutter and small appliances
  • Remove refrigerator magnets, photos, etc.
  • Clean surfaces and appliances
  • Hide soaps, towels, cleaning items, etc.
  • Organize open shelves
  • Sweep/mop kitchen floor and rug

Living Areas:

  • Minimize photos and personal items
  • Use neutral decorations
  • Organize bookshelves
  • Minimize knick knacks
  • Remove excess furniture and accessories
Sharon Landsman
Downtown Sarasota Seller
We sold our downtown condo with the fabulous help of Lee and Lisa Mirman. They provided sound advice about pricing, how to best "show" our beloved condo downtown, and how to streamline the closing. The property sold very quickly, at a price that pleased us (the sellers) and the buyers (we hope!), and they truly went the extra mile. Lisa kept beautiful flowers in the condo (we were out of town) and helped us find a cleaning service so that everything was spotless. I cannot say enough about the special care and deep knowledge about greater Sarasota that the husband-and-wife team – the Mirmans – of Investments In Sarasota provide. We were so fortunate to have such a fabulous experience.

-- Sharon Landesman
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Sharon Landsman
Sandra Packard
LONGBOAT KEY BUYER & SELLER
Lee and Lisa Mirman are knowledgeable, thorough, dedicated, honest and attentive as realtors. They went beyond the usual "caretaking" as my agents and worked hard on my behalf. They were a pleasure to work with. I have bought and sold many homes over the years and Lee and Lisa have been the best realtors I’ve worked with. I highly recommend their services.

-- Dr. Sandra Packard
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Sandra Packard
Ross Keeler
bird key seller
We had a waterfront house listed on Bird Key. It was a property that I inherited. Built in 1967, it needed a number of cosmetic upgrades. I live hundreds of miles away. Lee and Lisa Mirman not only arranged for the repairs but they kept me and my siblings well informed about the status of the house. The helped negotiate a good price for all cash. I have bought and sold dozens of houses and I have a pretty good feel for the degree of professionalism one encounters in the retail real estate market. I think Lisa and Lee Mirman rank among the best realtors I have ever dealt with. A pleasure to work with. I would highly recommend them if you have a property in Sarasota.

-- Ross Keeler
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Ross Keeler
Ralph Arden
mainland sarasota seller
Lee and Lisa could not have been more knowledgeable, efficient, or professional. That alone is enough to refer them to others, but we were most impressed by their kindness. In moving an elderly parent from a home to a continuing care facility, they recognized the difficulty in such a transition, both physically and (especially) emotionally. Their genuine kindness in how they spoke to Mom, made special arrangements for her comfort, and genuinely cared about her feelings was so appreciated. This speaks volumes for the ethics that the Mirmans bring to their business. We feel very lucky to have had them as our realtors.

-- Ralph Arden
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Ralph Arden
Knox Cummin
mainland Sarasota seller
Lee and Lisa Mirman did exceptional work to sell our house. They found and had corrected flaws we couldn’t see, allowing our house to show at its best advantage. They engaged contractors, supervised the work, and made sure it was done well and at reasonable cost. As an absentee owner, I was reassured by their attention to detail and superlative communication skills while corrective work was ongoing. I highly recommend them for the knowledge, energy and experience they brought to the process of selling our house.

-- Knox Cummin
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Knox Cummin
Full 2
Longboat Key Buyer
If you want the best of the best, if you want a high-end concierge service, then I highly recommend Lee and Lisa Mirman of Investments In Sarasota. Their extensive knowledge of every aspect of the business was impressive. They are the whole package! With their calming professionalism, they guided us through our buying adventure. They were with us every step of the way. They were always available and bent over backward even after the sale. We felt like we were with trusted old friends the way that they treated us. They still check in on us and are ready to help us with anything we need. We truly appreciated their impeccable service. If we decide to buy again, they will be our first call.

-- Annie G
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Full 2
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1. Getting Showings

2. Getting from Offers to Contract

3. Getting from Contract to Close

What Our Clients are Saying

WORK WITH US

We offer the highest level of expertise, service, and integrity.

The Investments In Sarasota team has the most depth of experience, training, and education in the local real estate market. With our concierge-style service, we support and protect our client’s interests to levels far beyond the industry norm. The rave reviews from our clients say it best.

We Know More. We Care More. We Do More.

Contact Us